Empower all Qatari residents through:.

1. Information, awareness, encouragement and practical lifestyle suggestions, to reduce their daily consumption of water and electricity, thereby reducing annual national consumption levels per capita.
2. Reduce the overall growth of Qatar's resource consumption despite the natural growth of the nation and its industries.
3. Meet the targeted levels of reduction within the 5- year timeline.

We encourage and empower all people in Qatar to make their homes, workplaces and lifestyles reflect a sustainable, efficient and environmentally friendly nation

Our values reflect key characteristics of the campaign. The resultant brand personality is comprised of these unique traits. These brand defining pillars include:

1. Environmental Awareness.
2. An overriding sense of accountability.
3. The will and the ability to make real change.
4. An inclusive and collaborative approach to consumption moderation.
5. Consistency and compatibility.

QNV 2030 aims to promote an advanced society capable of sustaining its development and providing a high standard of living for all. Through the four interconnected pillars of human, social, economic and environmental development, we can achieve this vision. In this endeavor, the exciting Tarsheed campaign will help to ensure that Qatar is able to achieve some critical goals for water and electricity conservation. If we get it right, together with public and media participation, this will go a long way to fulfiling the promise we made to do the right thing for not only our future, but for the future of the generations to come. The launching of Tarsheed provides everyone in Qatar with the unique opportunity to tap into this news mindset and to become leading lights in building Qatar for the future.